We’ve all been there, we’ve all been stuck on what to write when it comes to social media. You may have a great social media strategy in place, but to achieve your goals and raise awareness of your brand, having strong social media writing skills is key. After all, every social post that gets published on your page reflects directly on your company. To help you out, we’ve put together some top tips to help you write the most effective social media posts for your business. 

Keep the captions short, simple and snappy

This is one of the most important ways to keep your audience engaged with your brand. Make sure to keep all your captions as short as possible by using small sentences and words that are easy to read and understand. One of the best ways to do this is to imagine your audience are young children. Use language that they would easily understand and make the caption short enough to retain their attention. After all, who wants to read through a huge paragraph of text on their social media feed?  

Speak directly to your audience

Keep each post personal. Try sticking to using pronouns such as ‘I’ and ‘we’ when talking about your business and ‘you’ and ‘your’ when talking about your audience instead of using ‘our company’ or ‘the client’. This gives every post a more friendly tone and will feel as though you are talking directly to every follower. Always remember, you are trying to build connections with your audience and drive maximum engagement for your brand- no one wants to be lectured!

This is a great example of using pronouns in this business’ captions: 


Double check your spelling and grammar

No matter how amazing your graphic looks, or how personable and funny your caption is, if you have spelling and grammar mistakes this will stick out and reflect poorly on your company. Always make sure to double check your social post before publishing to avoid any silly typos in both your graphic and caption. 

Always include a call-to-action

A call-to-action is one of the most important parts to add in to your social media caption. A call-to-action is something you want your audience to take action from relating to your social media post. This could be anything from asking them to browse the products on your website, read a blog post, comment with their opinion or sign up to an event. It’s always best to be punchy with these CTA’s by saying ‘watch now!’ or ‘comment below’. This encourages maximum engagement.

Here are some great example posts with a call-to-action: 

Don’t be too pushy, keep the caption authentic

Organic social posts aren’t made to have overly sales-driven messaging. Try to focus on using written content to either inform, educate or entertain your audience to give more of an insight into your company rather than just selling them the products or services you provide. This doesn’t mean that you shouldn’t promote your products or company, you can still sell yourself without making the post sound like a sales pitch. 

Use hashtags and emojis wisely

We all love a good emoji! Try to stick to relevant emojis that match your caption, rather than using random ones that have no correlation with what your business or post is about. This is the same with hashtags, only use relevant hashtags that relate to the topic your post is about. Hashtags are a great way to increase the awareness of your company and drive more conversations on your posts. Try creating your own hashtag for your business for your audience to use and interact with too! 

Here is an example of a post that uses the hashtag directly related to Loneliness Awareness Week to help drive conversations with other relevant audiences: 

If you are looking for some more support with your business’ social media accounts, then get in touch! From creating your social media strategy and designing your visuals to writing captions and managing your social media pages, the team here at Speccy are always happy to help!