We took a much-loved insta brand and created a scrumptious patch of the web just for them
Nosh are the most luscious balls of goodness on the planet! Okay, maybe we’re a bit biased because we’re actually in love with them, but Tan’s quest to make healthier alternatives to commercial snacks has become a national hit.
From “DM me” to a uniquely delicious buying experience
When Tan first spoke with us she was taking orders for her balls of energy through Instagram DM’s. That worked for her but was a bit of an organisational nightmare!
We wondered too if selling through Instagram might have been impeding her sales, so after some very fun and energetic conversations Tan said: “Let’s do this!”
We got to work crafting a bespoke design that reflected the NOSH brand, a bold, lively identity befitting of Tan’s personality. We already loved the brand look and feel and we had a vision of how the site could look right away.
Creating a shopping experience befitting of the brand, not the norm
NOSH is not your average snack, which meant the NOSH website had to be more than the average online store. As each batch of energy balls come contained across two tubs, Tan needed a way for customers to choose their two flavours in one simple, easy to understand method.
We settled on creating a single product – NOSH by Post. This allowed customers to select both flavours from one screen, removing the friction of a customer having to add a product one after the other and getting frustrated when they weren’t able to checkout with a single flavour.
We gave Tan the ability to add her regular flavours, her monthly specials and their respective ingredients and allergens from within her WordPress admin area so she could change them as and when she needed.
We used WooCommerce and Stripe to power the online payments with a customised checkout process that includes the ability to pay instantly with Apple Pay and Android Pay. This build was really about making the ordering process as frictionless as can be.
We ate our way though 3 1/2 tubs of NOSH during this project.