Guardian Angels Carers Spelthorne
When Louise purchased the first ever Guardian Angels Franchise, she knew that she’d need a team who she could rely on. Opening a business from scratch is no easy task and with plenty of other in house tasks to complete, she wanted a hands off but trustworthy approach when it came to her marketing.
Getting those important first few clients through the door was the first task for Guardian Angels Carers Spelthorne, so we created a highly targeted Google Ads campaign targeting searches for carers in a small radius around their office in Staines.
Not only did we want to attract the initial customers, we also wanted to keep in touch with the local community, clients’ families and raise awareness of the newly established care company. We did this by creating brand new social media channels on Facebook, Twitter & Instagram which gave us a forum to open conversations with the local area. Later we also added LinkedIn to aid recruitment and B2B connections.
Following an extremely successful opening, Speccy were keen to keep Guardian Angels Carers Spelthorne growing and support their SEO team. We immediately saw the potential to create unique, localised and searchable content that would be useful to the vulnerable in the community. By creating regular SEO friendly content, Guardian Angels Carers gained a boost in search engine rankings resulting in extra enquiries, better local awareness and their website has become a great resource for those in the Spelthorne area who might want advice.